Cision

NOVEMBER 20, 2015

“Most people do not listen with the intent to understand; they listen with the intent to reply.” Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement.

Media 120

Media Social Media Community Measurement 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Customers want more than deals and discounts.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

SEPTEMBER 15, 2015

If a person subscribes to an email list for a discount on a product or service and gets bombarded by emails intent to upsell them on their purchase, this creates a potential communication rift. For many communications and marketing professionals, this word causes a visceral reaction. The customer probably expects more discounts.

Course 120

Course Twitter Examples Study 120

Cision

APRIL 20, 2015

Or learn about how they can use their purchase better? If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell. Write “good” content. To read some of these it becomes a bit laughable how useless they are.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

FEBRUARY 21, 2017

Data is the lynchpin of marketing success. It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. If you don’t measure you can’t improve, strategize, or produce reports of substance. It’ll be worth our while. In a word, data. Marketing technology doesn’t exist without data.

Marketing 64

Marketing System Data Tools 64

Beyond PR

MARCH 29, 2016

Marketers and PR pros are called on to strategically develop content that resonates with audiences’ fluctuating needs. From how they organize their teams and strategies to the way they use reporting to prove success and inform future content, here are tips you can use for your own brand’s marketing transformation.

Marketing 40

Marketing How To Analytics Trends 40

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

DECEMBER 10, 2019

What does success look like? Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. Yet here we are, working in the digital age of marketing. Reports can be boring.

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

DECEMBER 4, 2010

Someone had better tell Alicia Keys, Kim Kardashian, Ryan Seacrest, Lady Gaga and a whole host of other celebrities who, on December 1st, underwent a “digital death.&# Maybe someone should tell KK that tweeting two days after she’s supposed to be dead isn’t playing by the rules. Makes sense to me.

Facebook 93

Facebook Twitter Nonprofit Social Media 93