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A Former Public Affairs Officer for the U.S. Marine Corps on Why He Pursued His APR

PRSay

Marine Corps public affairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps public affairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program in communications, and if having the APR really added credibility.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Sector specialists, early on in their career, volunteer to take on additional training and use tools on behalf of their teams – so they can work out specifically how a tool supports their area of consultancy be it public affairs, pharmaceutical, financial services or so on.

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PR and social media set for continued growth

Stuart Bruce

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. He might have a point if you simply look at how social media can be used for consumer marketing or customer service.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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Why Business Students Should Learn Strategic Communications

PRSay

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities. “Reputation management drives student interest in the course,” said Rennie, co-chair of the MBA Program.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. For instance – no one can make selections or interviews without unconscious bias training.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. In his 1906 manifesto, “Declaration of Principles,” he articulated his recommendation for honest, open, and accurate communications between companies and the public.

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