Why the ‘Cheaper’ PR Agency Is the Worst Value
Bianchi Biz Blog
MARCH 2, 2023
We’ve been lured by the lowest price and ended up with sub-optimal performance. So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? It’s usually because they’re focused on price, or in Purchasing commodity terms, piece price rather than total value.
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