Pitching, Print, Small Business and Social Media

Why Small Businesses Need a Media Database

Cision

NOVEMBER 28, 2017

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. — can be daunting to research for just one contact.

Small Business

Small Business Media SMB Pitching

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media

Social Media Media Mobile SEO

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Does your media push translate into a foray into another medium?

Instagram

Instagram Reddit Transportation Creativity

Why it’s important to secure coverage for your product

Prohibition

MAY 13, 2022

However, those new to PR, small businesses, or even well-established companies might need a little more support. From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company.

Print

Print Trends Agency Brand

How to Give a Great Media Interview

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Media is editorial content unless you are paying for advertising. The fastest way to never get asked back again is by making it all about you and selling.

Interviews

Interviews How To Media Television

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

JULY 24, 2018

Accept that media coverage is most likely to come when you’ve earned it. Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision.

Pitching

Pitching Media Small Business Writing

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

Television

Television Print Interviews YouTube

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Sources: destinationCRM , PRWeb , PRWeb ).

Technology

Technology Software Company Marketing

Marketing Has a Best Practices Problem

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. Since my clients were small businesses, Google didn’t invest in one-on-one or in-person support.

Marketing

Marketing Google Newspapers Print

BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs

Public Affairs Education Measurement LinkedIn

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics

Analytics Content Marketing Measurement Advertising

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones. The clock is ticking!

Film

Film Small Business Pitching Comparison

Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching

Pitching Fashion Report Twitter

34 Business Tools to Lighten The Load and Level Up Your Solo PR Game

Solo PR Pro

OCTOBER 4, 2022

Solo PR Pros are always on the hunt for great business tools. As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Tools to find and pitch media contacts. Tools to manage your finances.

Tools

Tools Infographics Pitching Google

Stop Complaining about Your PR Firm. Here’s How the Media Works

Remote PR Jobs

SEPTEMBER 25, 2023

You should not, for example, fire your agency just because they’ve been in business for 25 years. If they’re any good, that means they’ve built some incredible relationships and it does not have to mean at all that they’re dinosaurs with no understanding of social media or content strategy. Pitch me like I pitch my editors.