Cision

JUNE 21, 2017

But if you have a good story, you can find interesting ways to present it to your audience. “It If you look at Racked.com, which is a site about shopping, they publish a newsletter and they publish Facebook video – and that’s it,” says Sicha. It’s like a newspaper,” said Frank, a former print reporter. “It

Viral 112

Viral How To Storytelling Facebook 112

Sword and the Script

SEPTEMBER 8, 2020

According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video). Notice none of them cited a wire service.

Survey 99

Survey Industry Leadership Study 99

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? More people (59%) now discover news through Facebook, Twitter, and other social media; these platforms deliver minimal information by way of headlines, video excerpts, and sound bites,” according to a piece by Burrelles. Video performs best on Instagram. “A

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

OCTOBER 22, 2016

The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. results are presented to desktop users, on average, and 8.5 are presented to smartphone users, on average.”. results are presented to desktop users, on average, and 8.5

Web 60

Web Google Mobile B2B 60

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. 66% said newspapers. 16% on marketing analytics. “As Indeed, I’d say that’s true about owned media and earned media too.

Marketing 66

Marketing Survey Study B2B 66

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

JANUARY 11, 2024

When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes". There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" The ability to communicate, on television and radio, that's not possible in newspapers is of course.

Leadership 59

Leadership Social Media Creativity Ethics 59

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 This program does for podcasts, what native ads have done for online print. The show is co-presented by blogger and consultant Mark W. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software.

Education 87

Education Training Policies Crisis Management 87

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc. The more “real” work you can show, the better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Thought leadership in a business setting, the article argued, is sort of a weaponization of TEDTalk-style presentations, and a lot of sound and fury signifying nothing.

Content Marketing 111

Content Marketing Marketing Media SEO 111