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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

So, I studied Latin in high school and college. In France, I understand the gist of a newspaper story. Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Conjugated verbs.

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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

So, I studied Latin in high school and college. In France, I understand the gist of a newspaper story. Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Conjugated verbs.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 96
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Behind the Headlines With Brandon Puttbrese

Cision

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 165
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Getting hired and ahead in marketing and PR

Stephen Waddington

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

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Behind the Headlines With Dan Gregory

Cision

Storytelling, while central to PR strategies, is a delicate process. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch.

Policies 120