Bianchi Biz Blog
JUNE 19, 2023
I’m proud of the work our team at Transport Topics has done in trade show coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure.
Communications Conversations
SEPTEMBER 8, 2021
Brilliant way to generate content for trade show support, by the way. Again, you’re not trying to drive a big action on Twitter (like visiting a web page or signing up for an event)–you’re just trying to get that brand love. You: *joins meeting 2 minutes late*. Or, what about this one? You’re welcome.”.
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Sword and the Script
DECEMBER 15, 2020
Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time.
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.
The Proactive Report
JUNE 23, 2015
Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Business is realizing just how powerful a tool video online can be.
Communications Conversations
DECEMBER 17, 2014
For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. To trade shows. During one of my agency stints, a couple weeks in, I started noticing a trend: The women really amped up their fashion game on client meeting days. We over-deliver.
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More focus on different products (finally) aside from the typical news release or web story. Semi-controlled chaos.
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