Remove Corporate Remove Meeting Remove Trade Shows Remove Web
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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. We really do have more fun than you corporate folks. I’m not saying corporate folks don’t have ANY fun–just that agency folks have relatively more fun along the way.

Corporate 148
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The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Business is realizing just how powerful a tool video online can be.

Video 100
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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More focus on different products (finally) aside from the typical news release or web story. Semi-controlled chaos.

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Weaving relevant shares is an effective way to illustrate the value of a corporate blog and weave qualitative measures into quantitative reporting. 3) Quality.

B2B 67
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time.

Marketing 168