Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation. That’s marketing !

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities. “Reputation management drives student interest in the course,” said Rennie, co-chair of the MBA Program.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

JANUARY 3, 2023

What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 104

Interviews Publicity Technology Social Media 104

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Social listening tools | Jump to text. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar.

Data 78

Data Media Analytics Energy 78

Cision

FEBRUARY 16, 2016

We got a lot of media coverage, and the program turned out to be a big success. I’m going to push the boundaries of what clients expect from a public relations agency. If I can hear the message clearly even with the volume turned up, I know it has a chance to break through the media clutter. Rapid Fire Round.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Cision

FEBRUARY 11, 2016

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. Want to learn the new rules of media pitching? And I hope I can help the firm enhance its reputation nationally and internationally.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. She shared her approach on the webinar.

Communications 120

Communications Case Study Training Reputation 120

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. ET, get a sneak-peek into how the tool works. Your activities should be spread out across paid, earned, shared and owned media. The following five steps walk through AMEC’s process.

Communications 0

Communications Banking Measurement Public Affairs 0

PR Conversations

DECEMBER 19, 2014

The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. Tailoring the 4Ts – techniques, tools, technologies, terminologies. How different to the always-on, report-it-now journalistic method of today.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 126

Communications Crisis Internal International 126

Stephen Waddington

JUNE 28, 2018

Particularly when you are at the centre of a media storm. How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? What are the 8,500 or so UK staff at TSB thinking and feeling, let alone saying, on social media? And those who are hostile.

Communications 60

Communications Public Affairs Government Reputation 60

Stephen Waddington

OCTOBER 20, 2017

Potential – exploring the future of the profession such as automation, artificial intelligence, and tools. Perspectives from the media industry would also be welcomed. We’ve dug out the content pages from each of the previous publications. Work in progress. Lessons from the CIPR archives. 1973: 25 th anniversary.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. And we’re all feeling the pressure to embrace these tools. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Conventional approaches no longer work: In a modern crisis, the volume, velocity and variety of data will immediately overwhelm traditional tools and processes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. There are many tools available to help research whether something is true or not. For the original blog, please visit here. Let’s call it what it is – fake news.

Journalism 52

Journalism Training Consumer Tools 52

Flatiron Communications

NOVEMBER 28, 2018

This Beltway-based “public affairs” firm created a disinformation campaign targeting the company’s detractors through content posted to its owned “news” site, which right wing “news” sites then amplified. Nor unexpectedly, many influential media and tech pundits were aghast at the revelations in the bombshell Times report.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

Landis PR

JANUARY 22, 2024

Effective communication measurement should be all about using tools that make sense and feel relevant. Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. From social media management to crisis communications, content is king. Developing social media marketing policies.

Infographics 63

Infographics Corporate Policies Reputation 63

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Communicate with them before the media, and before social media. In an age of social media, this is more important than ever. WHERE are the best channels of communication? HOW is the communication received?

Employee 60

Employee Communications Public Affairs Internal 60

Landis PR

SEPTEMBER 18, 2023

The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best. They work together beautifully to keep everyone accountable.

Government 69

Government Measurement Groups Corporate 69