Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Monitoring is surveillance.

Social Media 96

Social Media Privacy Media Training 96

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . Is the article factually inaccurate?

Media Training 249

Media Training Policies Agency Interviews 249

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

MARCH 13, 2018

And since a single employee can talk about the company to thousands of external stakeholders at once through social media, the company must take steps to control its narrative. Over 80% of companies now have an employee social media policy. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Analysis 199

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

APRIL 21, 2017

After bungling the initial apology by being legalistic and defensive, the company promised to review policies and never to repeat its mistake. It is media kryptonite. Spicer has a hugely challenging job, no doubt, but he might benefit from some media training, a dose of humility, and a history lesson.

Airlines 136

Airlines Comparison Facebook Video 136

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Reputation Us

SEPTEMBER 7, 2016

It should be noted, however, that news organizations, including CU Times , have policies prohibiting anyone outside of the news organization to read articles before they are printed or posted on websites. I get a lot of questions about social media issues,” Huey said. I really wanted that out there.”.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading.

Journalism 28

Journalism Guidelines Government Training 28