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In praise of the press release

Wadds Inc.

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98
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Helsinki, Finland – Growth Path Ahead

Landis PR

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

Radio 64
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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Marketing agencies.

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Behind the Headlines with Kaitlyn Smith

Cision

What is your secret to media relations success? If I won the lottery, I would… travel the world and come up with a comprehensive financial plan so I don’t lose it all at once (working with financial advisers has taught me something!). My hero is… Shonda Rhimes for making amazing television and changing the media landscape.

Financial 180
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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. How do you manage that expectation?

Sports 113
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Satellite Media Tours: Are SMT’S Still Possible?

5W PR

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. That said, several tips and strategies can help increase the success of satellite media.

Media 68