Mindful Marketing

SEPTEMBER 17, 2015

By Seedepth. Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? Go Beyond Awareness.

Measurement 50

Measurement Analytics Analysis Conference 50

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

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Mindful Marketing

AUGUST 16, 2017

I am truly excited to have him at the helm, as we look to take SeeDepth to the next level. While we have had success with brands and agencies who understand the importance of deeper analytics, we see a whole new world of measurement possibilities – those that most in the industry aren’t even talking about. Shame on us.

Analytics 50

Analytics Measurement Agency Data 50

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. SeeDepth Inc. Also keeps me on my toes daily.

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Community Measurement Reddit Google 40

Mindful Marketing

NOVEMBER 10, 2015

By Seedepth. Train your staff on how to confidently explain why they do not recommend something, just as confidently as they do recommend something. Measure, Analyze and Report on Outcomes. The post 6 Tips On Being A Better PR Agency Partner appeared first on SeeDepth PR Analytics Platform.

Agency 50

Agency Training Measurement Analytics 50

Waxing UnLyrical

FEBRUARY 25, 2015

Here are some highlights from the discussion: Deanna kicked off the chat by asking Shonali a great question for an anniversary show: why did she start the #MeasurePR chat? Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them.

Measurement 40

Measurement Education Community Twitter 40

Mindful Marketing

MARCH 7, 2016

By Seedepth. Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. Who and why?

Communications 50

Communications Marketing Travel Pitching 50

Mindful Marketing

JANUARY 14, 2016

Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected. But today’s forward-thinking PR agencies will invest in good PR tech – and especially PR analytics or measurement tools – whether or not their clients cover the costs.

Agency 50

Agency Analysis Analytics Tools 50

Mindful Marketing

DECEMBER 17, 2015

However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work. What is your favorite season and why ? The post Masters In Marketing: Wendy Marx, Marx Communications appeared first on SeeDepth PR Analytics Platform. You can never stand still.

Communications 50

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Mindful Marketing

MARCH 4, 2016

By Seedepth. Usually Director or VP level executives, they have a lot going on internally, which is why they hired you. Measure and report success and failures. You knew we’d throw in something about measurement and analytics, right? There’s no feeling like winning a new client. Your client contacts are busy.

Agency 50

Agency Customer Service Analytics Retail 50

Mindful Marketing

DECEMBER 2, 2015

Today, Christine is focused on innovating the PR industry once again, as she leads our SeeDepth team in building a new kind of PR Tech software platform. – Phil and the SeeDepth Crew. The post Why SeeDepth’s CEO Should Be A 50 On Fire Winner appeared first on SeeDepth PR Analytics Platform.

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Software Analytics Local Google 50

Mindful Marketing

NOVEMBER 14, 2016

By Seedepth. Understand that first and plan backwards from there with a SMART plan that includes specific, measurable, attainable, realistic, and time-bound goals. And of course, measurement is key to understanding what’s working and what isn’t, to make the most of your investments.

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Brand Branding Conference Small Business 50