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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Set measurable goals and start tracking right away. Never use it straight from AI. Rand Fishkin.

Trends 182
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Six key features for newsrooms seeking a CrowdTangle replacement

NewsWhip

When the news is breaking right now , journalists need to feel confident they have the very latest information before writing up or chasing down a story further. Our breakdown by reaction data also allows you to get a sense for how a post makes people feel in real time, by measuring Angry reactions against Wows, Hahas, Sads, and more.

Reddit 78
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Tips for Working with Millennial Media Outlets

Business Wire

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want.

Reddit 158
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Introducing Crisis Dashboard

NewsWhip

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about. Navigate with Confidence.

Crisis 158
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Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

An idea can come from anywhere and we like to think that inspiration can spark on a trending news item or piece of content from anywhere across the web. We have our own work room for brainstorming and writing on massive post-its, as well as showing people how it will work in double quick time. Ketchum London ofice.

Reddit 120
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. It operates directly in your web browser, so you don’t need to download any software. That’s where Pixlr comes in.

Tools 71