Shift Communications
AUGUST 2, 2022
While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications. It also gives brief histories of the issues and context for why one term is preferable over another, as well as additional resources to consult for more information.
ReimaginePR
JUNE 15, 2020
But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?
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PRSay
DECEMBER 14, 2021
The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. The metaverse will go beyond videogames to also include virtual real estate, shopping, work spaces, comedy clubs, high schools, universities and much more. Implications for PR.
Flack's Revenge
DECEMBER 12, 2022
This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).
Victorious PR
NOVEMBER 21, 2022
Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. From startups to entrepreneurs, to real estate professionals, we are confident in saying we are your go-to PR firm. Have you ever been scrolling on Facebook and seen an ad pop up?
ReimaginePR
AUGUST 29, 2016
Here’s a handy social media marketing checklist. It’s called the cover photo, and most brands fail to fully optimize this real estate. Also, you should follow friends of your business, people who may or may not be your competitors, but are people whom you admire and to whom you’re willing to refer business to.
Victorious PR
AUGUST 18, 2022
Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. The first scenario is marketing: Talking about yourself. So they Google: “Brown Consulting media and marketing in Chicago.” But why might a startup need press?
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