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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications. It also gives brief histories of the issues and context for why one term is preferable over another, as well as additional resources to consult for more information.

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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

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Social Media Marketing for Complete Beginners

ReimaginePR

Here’s a handy social media marketing checklist. It’s called the cover photo, and most brands fail to fully optimize this real estate. Also, you should follow friends of your business, people who may or may not be your competitors, but are people whom you admire and to whom you’re willing to refer business to.

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Why Startups Need Press

Victorious PR

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. The first scenario is marketing: Talking about yourself. So they Google: “Brown Consulting media and marketing in Chicago.” We love working with startups!

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11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Readers exit your blog in a matter of seconds.

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A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting

Solo PR Pro

Your email signature is free real estate that's seen hundreds of times a day. Enrich your basic contact information and social media links with self-promotional references. Post the title and link to your latest newsletter or blog, plus a link to subscribe. Your email signature(s). Make it perform at a higher level.