Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. What advice do you have for PR people that want to pitch you? Know your audience.

Transportation 100

Transportation Meeting Newspapers Media 100

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Jack of all trades. Old and new tasks. Semi-controlled chaos.

Communications 126

Communications Crisis Internal International 126

Cision

AUGUST 20, 2015

What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. Read our free PR Kit for pitching tips and more today! When you include great photos or videos with your press releases, you tend to get more reads. What Time Do I Want My Release to Go Live?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Promote your story on your website with visual cues such as banner imagery, videos, etc. Anchor your event message with visuals.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Finalist or award shots.

Social Media 40

Social Media Trade Shows How To Media 40

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Maybe you want to add a product demo video or trailer for an upcoming event.

Writing 72

Writing How To Media Guidelines 72

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. All markets are not created equal. You may reside in a market with low price points for your services. Be strategic when expanding your service area by focusing on a single market or industry. Inbound marketing.

Local 41

Local How To Skype Trade Shows 41

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Remember Vine? So it really pays to know where influencers are going next.

Airlines 120

Airlines Exercises Fashion Print 120