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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher. Work Truck magazine. We are a business-to-business fleet publication and part of the Bobit group.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

From print to digital. Moved from a quarterly magazine publishing to a bi-weekly electronic newsletter.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Comms more valued.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. The services that are edging out media relations are social media management (77%), content marketing (77%), influencer marketing (67%) and link building for SEO (56%), according to the study.

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Back to the future of PR at FutureComm15

Stuart Bruce

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do. It was just PR.

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How To Get Your Blog Project Approved

Waxing UnLyrical

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

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How Taylor & Hart Segmented Their Outreach to Increase Social Engagement, Replies, and Links

Buzzstream

The subject contained the three most SEO-friendly words for our type of business ( tech, jewellery, startup) and we quickly managed to engage with a short but prominent business media list of journalists. This is where CAD designs and 3D printing come in handy and play a crucial part in outreach as one of our topical areas of interest.

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