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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

From print to digital. Moved from a quarterly magazine publishing to a bi-weekly electronic newsletter.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Comms more valued.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 96
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. PR takes on content and SEO duties. “PR Source: 3 Studies Branding and Marketing ). Source: PR Tech Sum July ).

Survey 177
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The Top 50 Social Media Influencers on Twitter

Cision

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Mark Fidelman (@markfidelman) August 20, 2015. Robert Fine – @bobfine.

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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Simple SEO Tool Hacks for Digital Marketers ”. Don’t miss C & C’s Social Pros Podcasts with such enticing content as “How a Ginormous Accounting Firm Uses Snapchat Like a Boss” and “How to Activate Your Employees As Social Media Advocates”--or these recent posts: “ 4 Ways to Drive Your Digital Strategy With Facebook Video Ads ”.

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Skills Entry-Level PR Hires Should Have

Journalistics

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. A show about communicating with clients, prospects and employees – in person, in print and online. The Owner’s Mind. Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you. 5) Pam Moore.