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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. I’m lucky, much of what I get to write about involves amazing trucks and the people to manage and operate them. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher.

Meeting 93
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What Are Quality Links and How to Build Them

Buzzstream

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. PR strong on writing, weak on tech A study by CIPR asked respondents to rank the “perceived strongest attributes” among public relations professionals. These lay out a pretty good picture of the PR landscape.

Survey 96
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

I’ve found that employers expect not just one skill like writing, but design skills as well.”. From print to digital. Moved from a quarterly magazine publishing to a bi-weekly electronic newsletter.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO. Overwhelmed.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. PR takes on content and SEO duties. “PR But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Journalists produce 10+ articles per week.

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