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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

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The Instagram Revolution for Small Business

The Proactive Report

The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers.

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How Executives From Lyft, Postmates and Microsoft See the Future of Tech and Small Business

PRSay

A recurring discussion at the annual Smart Cities New York conference was how tech innovations have the capacity to improve both the lives of urban citizens and the work small businesses do — if people are ready to adopt them. “If local businesses are plugged into new technologies, it can help them grow,” he said.

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Tax Time Tips for Solo and Small Business Owners

Solo PR Pro

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes. It's tax time!

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How to Leverage Emotions to Boost Digital PR

Cision

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. Though happiness and surprise are your best bet, anger and fear can work too.

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Behind the Headlines With Monique LeNoir

Cision

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My favorite moment was when our new team, the Branding, Marketing and Communications (BM&C) Department, presented our work plan to development staff throughout our 37 local development offices.

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How to Handle Tax Time with Ease

Solo PR Pro

This still rings true today, and nobody knows this with more certainty than someone running their own small business. To help you steer your way through the tax season with less angst, we have compiled a number of tax tips along with some practical business advice as follows: Plan for more than the federal income tax – In the U.S.,

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