Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Heightened customer reputation, improvements to retain customers, reorganizations.”.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. How B2B Marketing Can Get More out of Trade Shows. If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales. Give our services a try.

B2B 66

B2B Trade Shows Survey Study 66

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations. Manufacturing PR clients are some of my favorites to work with.

Publicity 78

Publicity Data Industry Trade Shows 78

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience.

Publicity 100

Publicity Trade Shows Google Twitter 100

Landis PR

JANUARY 3, 2022

This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Employees who feel limited in their ability to get credit for the work they do (especially thought leadership work like blogging), will eventually leave and go elsewhere.”.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? Don’t count on things getting easier. Public relations won’t become any easier in 2021.

Marketing 169

Marketing Employee Content Marketing Training 169