ImPRessions - Crenshaw Communications

JUNE 26, 2019

Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. And even those who aren’t household names have used social media to be visible and connected.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Agility PR Solutions

JANUARY 30, 2019

Perhaps you want to set your company as an industry leader, or you want to hold a series of talks and reception to build up your reputation in the industry. Or perhaps you are attending a trade show, […]. There are many different corporate events that businesses have a vested interest in either attending or hosting.

Trade Shows 65

Trade Shows Brand Branding Reputation 65

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. From a reputation standpoint, such moves are more widely understood when those impacted have enough time to react. Identify your unique situation.

Trade Shows 88

Trade Shows How To Policies Travel 88

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers.

B2B 85

B2B Marketing Measurement Social Media 85

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. While it may sound complicated, it’s very simple: They connect brands with audiences.

Technology 100

Technology Publicity Pitching Trade Shows 100

Burrelles Fresh Ideas

MARCH 5, 2024

It can be leveraged for lead generation, brand reputation, and loyalty building. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 98

Media Nonprofit Pitching Analytics 98

Konnect Agency

AUGUST 2, 2022

Being a reliable source or spokesperson for your company’s industry is one of the quickest ways to establish credibility and build a reputation. This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines. Positioning Your Spokesperson as an Industry Expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Building a Brand With Press Releases. Contact us today to get in touch with an editor!

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. How B2B Marketing Can Get More out of Trade Shows. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. Your Brand is Not the Hero…Your Customer is the Hero.

B2B 66

B2B Trade Shows Survey Study 66

ImPRessions - Crenshaw Communications

MARCH 23, 2017

If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. Regarding that “packed room,” keep in mind that people attend panels for the discussion.

B2B 136

B2B Leadership Trade Shows Insurance 136

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Polaris

AUGUST 28, 2014

Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. As the speaker at an event, you’re also perceived as a subject-matter expert, which can enhance your reputation and visibility. Who do you want to do business with? And where are you likely to find them?

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

PR Fuel

JUNE 9, 2021

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

Small Business 64

Small Business How To Writing Conference 64

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Semi-controlled chaos.

Communications 119

Communications Crisis Internal International 119

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations. Manufacturing PR clients are some of my favorites to work with.

Publicity 78

Publicity Data Industry Trade Shows 78

David PR Group

JULY 3, 2015

Spending your entire marketing budget won’t help your business if there is no activity to match — for example, face to face networking at trade shows, speaking at industry meetings, becoming active in industry groups etc. Factor in Time As Well As Money. Evaluate Your ROI.

Marketing 40

Marketing How To Web Trade Shows 40

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

Both profitability and reputation ride on the decisions of B2B buyers. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. And solid reputation management creates a litany of benefits. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. Look for industry conferences, trade shows and associations. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100

Landis PR

JANUARY 3, 2022

This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? So if you only publish a blog with a corporate voice, you are missing out on building up the rank and reputation of your writers.” Let’s call her ‘Tina.’ We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon?

Marketing 166

Marketing Employee Content Marketing Training 166