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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

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Collaborate Better: Measurable KPI’s that Benefit the Bottom Line

Stern + Associates

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. It has become firmly aligned with leadership and executive management as a strategic management function. These were maintained throughout the lockdown.

Publicity 199
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.”

Local 99
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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

This conundrum is a leadership challenge for the head of marketing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. A few years back I was at a workshop at a conference for legal technology. 5 Ways for B2B Marketing Writers to Get in Touch with Customers.

Survey 119
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Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.