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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

Click on the video below to watch the full session recording, or continue reading to skim Kyle’s answers to top Sales Hub questions. Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. How should sales and marketing teams use HubSpot for account-based marketing (ABM)?

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

It includes features such as ticketing, knowledge base management, live chat, customer feedback collection, customer satisfaction tracking, and automation tools. An amazing example of a Knowledge base is HubSpot’s very own help center ….which which I honestly should make my homepage at this point.

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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. Huffington Post: Puppy Videos. Since I’m always looking for new websites to add to my Feedly and Flipboard, I recently asked around to see what my fellow SHIFTers were reading to keep their mental chops firmly flexed. Brandchannel. BrandSavant. Copyblogger.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements. It was the first company to install a network of flat-screen video monitors in high-rise office elevators.

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PR in the age of Artificial Intelligence

Presspage

Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear. Learn how to personalize your content, and to harness the power of video and offline content to stay ahead of the game.

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#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

Help customers help themselves with a native knowledge base. Facebook: The Facebook-HubSpot integration got a little deeper, with the integration of ads, audiences and video. And video — now upload videos to HubSpot file manager, then easily include in Facebook posts. Automate customer testimonial gathering.