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Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers

PRSay

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Do you think public affairs officers provided technical support? Photographs. Kaye Sweetser, Ph.D.,

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The Professional Angle: Are Organizational Communicators up to the Task?

Institute for Public Relations

This blog is based on the original study in the Public Relations Journal. In my work as a military public affairs officer, more than once someone else in uniform said something to the effect of I know how to … Continue reading The Professional Angle: Are Organizational Communicators up to the Task?

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Public Relations Objectives

Doctor Spin

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

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Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

You can consider us the largest hotel chain the world,” said Marvin Ma, public affairs manager of Airbnb Hong Kong and Taiwan, who hosted a sharing session with the Hoffman APAC team. Marvin Ma, public affairs manager of Airbnb Hong Kong and Taiwan, hosted a sharing session with the Hoffman APAC team through Lifesize.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. A division president working for an energy company once told me about how his company requires public affairs staff to actually spend time with their front-line employees.

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Public Relations vs Marketing

Doctor Spin

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing.

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Source: British Journal of Political Science 1 Marsh, C. Back on the Bandwagon: The Effect of Opinion Polls on Public Opinion. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. and Schmitt, K.