ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. It’s also critical to prepare your spokesperson for the interaction, even if it’s not a formal interview.
ImPRessions - Crenshaw Communications
APRIL 12, 2018
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. A scandal like a privacy breach? Expert commentary.
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ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2018
The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. This can include everything from reaching out to reporters to fix errors in a story to arranging an interview with a CEO or other company spokesperson to set the record straight.
ImPRessions - Crenshaw Communications
MAY 15, 2018
First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. As with a first impression, you never get a second chance to issue an initial response.
ImPRessions - Crenshaw Communications
MAY 24, 2018
(Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.
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