Stuart Bruce

OCTOBER 6, 2016

Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). The biggest in-house platform losers are Pinterest and Google+, with a drop of 14% and 11% in usage respectively over the past year.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Also helpful, turn these lists into visuals via Pinterest or some other site to store creative output. Is it time for that web analytics session? Again, there are myriad ways to share your wisdom and experience with others. Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

JULY 25, 2016

How Fortune 500 Firms Benefit (or Don’t) from Pinterest. Why: “To learn how major brands use Pinterest, Rivalfox tracked Fortune 500 companies on Pinterest over a two-month period, analyzing a total of 29,144 pins,” writes CMO of CyberAlert, Bill Comcowich for The Measurement Standard.

Case Study 40

Case Study Study Measurement Pinterest 40

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

NewsWhip

SEPTEMBER 10, 2019

The most covered IPOs in 2019 . ,,,The vast majority of the coverage did come on the web, as there was little to no chatter on native Facebook Pages about IPOs this year. There were a number of web articles, however, that were particularly successful. . But what about the companies who were most successful writing about IPOs?

Pinterest 23

Pinterest Web Facebook Data 23

MaccaPR

JANUARY 6, 2015

Is it website or Web site? From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

NOVEMBER 4, 2014

In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. “How The official Beats by Dre Pinterest page has 3,573 followers with 110 pins. Source: The Huffington Post ). Source: The Verge ).

YouTube 118

YouTube Brand Branding Crisis 118

Flatiron Communications

JANUARY 15, 2016

The real opportunity for the communications profession lies in a) how best to leverage internal and external SM stars to drive home the branded message? We may change the target media to include more forward-thinking digitally and video-focused news orgs , especially those with broad footprints across the web.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114