welcome-new-ceo 
Sword and the Script
FEBRUARY 2, 2022
It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point?
Sword and the Script
JULY 7, 2020
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020!
Sword and the Script
JANUARY 5, 2021
Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Separately, Meltwater appointed John Box as the new CEO in November 2020. The company launched new products and features over the last twelve months. PR tech mentions.
Sword and the Script
MARCH 1, 2022
Traditionally distribution services pay new sites a small fee every time they syndicate a press release. The problem for the company is that doesn’t appeal to the ~40% of comms professionals that report to a CEO or CCO. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.
PR 20/20
NOVEMBER 7, 2016
Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. I had spent the better part of three years theorizing and building software that would use AI to automate marketing strategy. Augmenting Human Intelligence.
Sword and the Script
APRIL 30, 2019
To be clear, this is a trial, so I’m not entirely sure what this will become; I welcome your feedback online or offline. Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. I became familiar with iQ Media when it was led by former CEO Kye Strance.
Sword and the Script
JULY 2, 2019
At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. Q4 is excited to offer Business Wire’s services and together we look forward to delivering significant value to our clients,” said Q4 CEO Darrell Heaps in a press release.
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