category product-news 
ImPRessions - Crenshaw Communications
FEBRUARY 27, 2019
Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Be consistent.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short.
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ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. Not necessarily. Wrong again.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. News like that doesn’t stay quiet for long.
Sword and the Script
AUGUST 14, 2018
If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.
Scott Public Relations
DECEMBER 13, 2018
The modern non-stop news cycle requires content that is both timely and relevant to make an impact. Timely material is great for current events, and relevant content that stays relevant is ideal for as low news period. But to make the greatest impact, it’s important to vary the format of your content as well.
Sword and the Script
DECEMBER 26, 2023
Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.
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