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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

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Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

Privacy 72
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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism. Generational issues are a key theme.

Report 122
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Apple’s PR Showdown

ImPRessions - Crenshaw Communications

Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. At least for now.

Privacy 174
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media?

Marketing 244
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Advice for PR and Journalism Students

Journalistics

Intern – it’s never too early to get an internship. No matter how smart you think you are at managing your privacy settings, those embarrassing party pictures will get found. You’ll spend a good part of your professional career teaching people what you know – whether consulting for a client, or managing a junior employee.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Cultivate your internal audience for speed and timely communications. Make securing patient data a priority.