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I’m in the Mood for a Good Holiday Story

Business Wire

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Once your holiday season is over it will be time to measure the success of your work. Humans are visual learners.

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Back to School: 4 Resources to Brush Up on Marketing

Cision

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Local branches often offer webinars on marketing, and you can connect with a marketing expert who can mentor you through big marketing decisions. How to Measure Guest Posting ROI. Create a social media content calendar.

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Vanity Metrics Turn Breaking News Into A Giant Popularity Contest

Rock the Status Quo

I came across this interesting infographic (below) from BusinessWire this morning. These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. It’s a simple metric – easy to track.

Local 100
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

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#18: The future of storytelling in healthcare communications

NewsWhip

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

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5 Questions to Ask When Mapping Out Multimedia Content

Beyond PR

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. It is important to decide which medium you will use (picture, video, infographic, etc.)