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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

The style, the tonality, the wit and humor, and the soundness of arguments all become very important.” — Zeeshan Akhtar , Head of Marketing, Mailmodo Incorporate internal and external links Link building is an essential aspect of SEO, including in press release distribution. Let’s listen to her insights.

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. The report also tracks opinion editorials published by our faculty and students.

Publicity 158
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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

Visual assets like infographics are more expensive.) The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. To remedy this, consider folding internal comms into your content strategy or asking experts in other departments to participate in the brainstorming process.

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Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

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Why it’s Worthwhile to Pay For Media Monitoring

Beyond PR

Brand value can be measured by a variety of media channels including broadcast, print and social. PR and comms professionals need to be able to visualize their success to higher level executives, as well as internal stakeholders. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

billion ,” according to a new report from Burton-Taylor International Consulting. A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. in 2019, reaching a record $4.5 Source: The Most Recommended PR Tech Vendors ).

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111