Karen Freberg

NOVEMBER 28, 2017

Traditionally, we have explored what is happening internally first, and then what is happening outside. However, to be proactive and adaptive, we have to shift how we approach our data analysis and application, which brings forth the Outside Insight perspective. Minute Maid, USPS, etc). Wealth of examples. Summary + Recommendation.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Journalistics

NOVEMBER 20, 2014

Intern – it’s never too early to get an internship. You should know how to use PowerPoint like a ninja before you leave school. No matter how smart you think you are at managing your privacy settings, those embarrassing party pictures will get found. Life After College (How to Get a Job).

Journalism 52

Journalism Sports Writing Meeting 52

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&#

Social Media 89

Social Media Media Facebook Twitter 89

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. If you recall when Google came about, it took a while really to understand how Google Search worked, and Google Search evolved.

Agency 80

Agency Publicity Ethics Analysis 80

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Our notions of privacy and confidentiality will be challenged. If you are sceptical it’s not just me saying this. In democracies governments answer to the people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This begins the process of creating the interviewer-interviewee relationship. 406), which can be helpful in encouraging participation.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Interviews 40

Interviews Ethics Education LinkedIn 40