Remove How To Remove Infographics Remove Interviews Remove Reference
article thumbnail

How to Create a Media Kit

5W PR

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176
article thumbnail

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Knowing how to write a white paper outline can help you organize your content in a coherent way and make sure you cover the topic thoroughly.

Writing 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions.

Strategy 276
article thumbnail

How to Create a Winning Content Promotion Plan

Buzzstream

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. In order to get segmentation right, you’ll need to refer back to your audience research. Pull data or facts and create an infographic.

How To 125
article thumbnail

How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

Here’s how to accomplish just that. For example, Trulia interviewed homeowners on “home ownership regrets” and found, somewhat unexpectedly in the era of the “tiny home trend,” that over 33% of homeowners wish they had gone with a bigger purchase. Craft surveys that will work hard for you. Also important?

Survey 136
article thumbnail

How to Create Your Content Strategy From Scratch

Contently - Strategy

Interview your existing customers to find out more about their demographics, habits, and preferences. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. You need to define your own audience before you can own it.

Strategy 112
article thumbnail

How Content Makes Loyal Fans: Part One

The Proactive Report

Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. So how do you reach them as they progress along this journey? They’re looking for information about how to solve a problem or find out more about the brand or product. expert interviews.