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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. Share some ideas on how to keep the network alive, especially for small businesses.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Pitching trade press can be easier than getting a story in a large media outlet.

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TikTok Trends

PR for Anyone

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. And make sure when you pitch the story you mention that this topic has hundreds of thousands or millions of views on TikTok. ” Newsjacking.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Healthcare organisations. Hospitals, clinics, and healthcare companies often have PR departments or hire PR professionals to manage their public image and communications. Startups and small businesses. Educational institutions. Technology companies. Freelance- and contract work. Professional associations.

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Quick Tips for Pitching Fortune, Bloomberg TV and Other Business Media

Beyond PR

Pitching the media often feels like preparing for a first date. To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media. In contrast, Inc.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. He is certainly no stranger to working with other solos and small businesses when his client work requires it, though. “My My niche is still media relations.

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Seniors and Coronavirus

PR for Anyone

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Watch the video below and read the post to see how Antrina Curry, RN who owns a home healthcare company in Virginia Beach, VA landed in the media.

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