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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 86
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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Obviously, this approach fails, and it fails in hilarious fashion (at one point, Greg responds to Kendall by saying that his main takeaway from the media coverage is that “the internet is big”).

Media 162
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These were the most engaged brand partnerships on Instagram in October

NewsWhip

In terms of type of advertisements, a quarter of the focus came in the form of fashion deals. Both beauty and technology posts also generated massive amounts of likes, from Will Smith’s collaboration with Fitbit to Shay Mitchell’s promotion of Tresemme. The “other” category included cars, television shows, sports, and music.

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The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. American television host and actor. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. britishvogue.

Twitter 120
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How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Movies and television. Style and fashion. Technology and computing. Food and drink. Hobbies and interests.

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5 Tips to Effectively Engage Generation Zers

PRSay

They do not read newspapers and magazines or watch traditional television. Target was the first brand in 2018 to create a Gen Z incubator comprised of teens and college students by investing in Gen Z entrepreneurs across music, fashion and pop culture. Move over newspapers, magazines and television.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Edelman elevates marketing PR.

Corporate 178