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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74
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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. People have shifted to social media communication on sites like Twitter and Facebook. SCHEDULE A DEMO.

Media 113
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

Maxim: Good afternoon, Radio “Focus”. But you know, you think of the scenery, you look at pictures, you think of some of the people, you find them on Facebook, you send them a message saying "thank you so much for seeing me", but eventually you think of the food, and you go "Oh my god.". which are adjacent to the main island of Mahe.

Radio 52
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? Just think about your inbox for a second.

Blogging 183
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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

That’s not going to happen with an ad running on Facebook. You have print, television, radio, AND online. We get leaders in the local press, industry-specific media, leading publications, and podcasts, allowing the public to see them as credible within their industry. And that means more reach!!

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Radio, television and streaming are also holding up or growing. Our local BBC news programme and even the national idents are based on clips from social media. Invest in building communities, customer databases and influencer networks.

Crisis 151