Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade.

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Black Friday shoppers go mobile—and local

PR Daily

turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation.

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Everything You Need to Know About Earned Media

Critical Mention

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. PR and marketing pros can choose to take many directions when deciding how to best promote their brand.

Why Social Shares Are Key to Pitching Media

Cision

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” That’s why my following is valuable to the television station.

Best Bets to Get Featured on BizWireTV

Business Wire

It’s not by accident that local televised news broadcasts offer a taste of the stories coming after a commercial break, what can be considered a form of a headline. Scroll down a Facebook page, or Twitter and see how much content is visual.

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. .

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Journalism and News Trends for PR Pros

Cision

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions. How to Leverage Facebook in Your B2B Public Relations.

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These were the ads that drove the most engagement at Super Bowl LIV

NewsWhip

The Super Bowl remains one of the biggest events in American television for the ad breaks as much as the game itself. In terms of the publishers that saw success around Super Bowl LIV content generally, Fox News and its local affiliates came out comfortably on top, with 4 million engagements.

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How targeted press efforts boost your brand's bottom line

PR Daily

local news stations are gaining viewers. While a slot on ABC News or The New York Times is obviously desirable, a mention on your local news station can be just as valuable to a small business in their local community. Your local new station may be what saves your business.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook?

5 Challenges to Effective Communication

Cision

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

If you like Facebook, start livestreaming, today. Right now, Facebook Live is THE most effective ways to get more eyes on a Facebook post. Start locally. Local media loves to cover stories about local businesses.

Report: PR pros aim to increase online reputation monitoring

PR Daily

They may be a “mistake” from your past – the tagged Facebook photo of you streaking in your university days, or lying comatose with penises drawn on you after a youthful drinking binge.

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m.

4 ways PR pros can take advantage of TV appearances

PR Daily

Getting on television isn’t a public relations tool reserved for big companies and celebrities. Nima Haddadi is an attorney who has used his multiple appearances on local and national TV outlets to build a long PR tail. Consider using it as your Twitter profile photo or Facebook photo.

#InnovateNow With RaeAnn Pickett: Dive Into Data

Cision

When I first got into communications, social media was met with “Oh, so you Facebook all day. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. Instagram, Twitter, Facebook and even Spotify and Pandora all offer some type of this service which provides tangible data to clients so they know more about their audience by the end of the ad buy than they did when it began.

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Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

It’s donating both to its local community as well as organizations globally. Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.

Nike drops Manny Pacquiao over homosexual remarks

PR Daily

Pacquiao recently appeared on television in his native country, the Philippines, where he compared gay people to animals. Pacquiao, who is also a Filipino politician, appeared on television as part of his senatorial election campaign.

5 secrets for tailoring your PR pitch for TV

PR Daily

Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television. According to Pew Research, 50 percent of Americans report getting their news from television.

5 lessons learned transitioning from journalist to PR pro

PR Daily

After serving the public for 22 years as a television journalist, I decided the bright lights had shone long enough. I was a producer of local news and sports. Either way, you don’t want me calling, emailing, texting, tweeting or Facebooking you my story pitches and media releases.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Beyond PR

If you like Facebook, start livestreaming, today. Right now, Facebook Live is THE most effective ways to get more eyes on a Facebook post. Start locally. Local media loves to cover stories about local businesses.

The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business.

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Branding rules for social media managers

PR Daily

How can marketers measure the impact of their social campaigns concurrently with other digital channels or even traditional channels like television? Data suggest the best brand awareness comes from Facebook, Twitter, Instagram and Snapchat, in that order.

A personal branding no-no: How one exec’s ‘PR skills’ landed him in jail

PR Daily

Go and visit your local mosque, have some tea and get rid of all the hate you have inside you. His organization—Grant Doyle Associates—responded to the backlash in a fairly lewd manner on Facebook. When handling a crisis, the line between what’s right and wrong isn’t often blurred.

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Tell Longer Stories

Doctor Spin

A guilty pleasure of mine has been to sneak out late to a local cinema. I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated).

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. It was a good pitch.

Tech, entertainment firms top LinkedIn list of sought-after workplaces

PR Daily

and France, and popular local brands in Brazil.”. You again, Facebook ? Movie buffs, Time Warner offers film and television pre-release screenings in its offices. It offers all full-time employees free digital television and internet access.

Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If

LA schools struggle to address closings after terrorism threat

PR Daily

For communicators from The Los Angeles Unified School District and local law enforcement, the outreach effort dwarfs any similar effort many organizations might face. The Los Angeles Sheriff's Department made the announcement on Facebook, Twitter and elsewhere.

How PR pros close the sale

PR Daily

They deliver to radio and television producers the perfect guest at the proper time—every time. They can measure which social posts were shared the most using Facebook and Twitter’s insights tools, or use a paid service such as TrendKite or Hootsuite.”.

Radio 107

#SocialPR Spotlight: Sean Sorita

Waxing UnLyrical

My ultimate dream career is to become a Hollywood publicist to celebrities in music, movies and television. In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

Michael Kuntz, senior vice president of digital revenue at USA Today Network , says news outlets will focus less of their resources on “off-platform expansion”—whether through Facebook Instant Articles or Snapchat Discover—and more on building trust with readers.

Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

million, driven by gains in subscription revenue as well as growth in advertising revenue and revenue from the television series “The Weekly” and growth from commercial printing operations. No disrespect to the many wonderful employees at my local Equinox).

Radio 107

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m. As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. I don’t think I’ll ever forget where I was or when I heard about the Pulse nightclub shooting.

5 universal PR truths

PR Daily

Whether your organization is a large corporation, a startup in the tech scene or local small business, below are five PR truths that will benefit your company and your bottom line if executed properly. Some PR strategies are applicable to any business.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Television and radio’s quick ads made it fall from favor for a few decades. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years. For one thing, your local newspaper might not be the best fit for the story.

We Love Long Stories

Doctor Spin

A guilty pleasure of mine has been to sneak out late to a local cinema. I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated).

Tell Longer Stories

Doctor Spin

A guilty pleasure of mine has been to sneak out late to a local cinema. I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated).

Tell Longer Stories

Doctor Spin

A guilty pleasure of mine has been to sneak out late to a local cinema. I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated).