article thumbnail

To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Such exercises invite a diverse array of ideas, opinions and feedback. An effective red-team exercise helps bring those moving parts together. Spark new ideas.

Crisis 163
article thumbnail

Exploring the Transformative Powers of Artificial Intelligence for Communicators

PRSay

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI to date is almost entirely an exercise in statistical probability, and it works with words or sets of words but not concepts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Who should be involved in this exercise?

Crisis 203
article thumbnail

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74
article thumbnail

How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Who should be involved in this exercise?

Crisis 100
article thumbnail

PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. Advanced Automotive Technology PR Agency. There are no hacks. No shortcuts. You just have to work at it, day in and day out. Author: Jim Bianchi.

article thumbnail

5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Never knowing if something is going to go viral against you in a negative way… but wait! Step 2: Understand your stakeholders.