Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. That is a responsibility that rests squarely on leadership.

Case Study 130

Case Study Study Company B2B 130

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Using the handy, dandy map that Andy Crestodina at Orbit Media created, figure out where you can compete. Step 4: Amplify Your Content with Media Relations.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about. Determine the best resource mix to achieve success. Talk through these goals first.

Exercises 136

Exercises Comparison Internal International 136

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. MarketWatch’s Swartz said that, back when personal computers first hit the newsroom, journalists feared for their jobs. However, 30-plus years later, that obviously isn’t the case.

Journalism 156

Journalism Public Affairs Ethics Technology 156

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. He explained that Ford had to cut costs so it could transition to electric vehicles. Give employees hope.

Employee 87

Employee Real Estate Video Internal 87