ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. They can also be used like flash polls after a news event. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. But do use it in a pitch to a morning talk show. Use coverage to demonstrate results to leadership. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

DECEMBER 18, 2018

It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. If you could have an all-expenses paid free pass to a single industry marketing event it would be… the PRSA International conference. * * *.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The leadership and vision provided by early public relations professionals was squandered. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 13, 2016

That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value that can be gleaned from webinars. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

Solo PR Pro

JUNE 9, 2015

You wouldn’t pitch a journalist without reading past articles first – it’s equally important when approaching bloggers (perhaps more so!). Current Affairs and Events. If people are paying attention to a news event, it has PR implications Take a look at what’s happening and offer some PR insight. Infographics. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. I found that one of the key takeaways of media pitching is whether you work in the U.S.

Pitching 28

Pitching Analysis Case Study Local 28

Sword and the Script

FEBRUARY 25, 2017

That’s good news if you’ve survived the annual year-end “hey, marketing, give us a chunk of your budget back and let go of some people” event. Now LinkedIn is pitching an employee advocacy tool in this post. Although just 12% of marketers are planning to hire this year, most are at least not planning to make additional cuts.

Marketing 73

Marketing Employee Survey Social Media 73

MaccaPR

APRIL 14, 2015

The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. Assist them in organizing and promoting fundraising events. Did you write and distribute media alerts for special events? Think: A simple infographic about you).

Agency 48

Agency Real Estate Social Media Writing 48

NewsWhip

MAY 27, 2021

If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. That is what we do best.

How To 60

How To Software System Employee 60

Contently - Strategy

JULY 31, 2019

Ideation just means pitching or brainstorming. Most media companies tend to separate search data from the pitch process, drawing a line in the sand between the science and art of publishing effectively. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. ” Ideation.

Content Marketing 111

Content Marketing Marketing Media SEO 111