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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora also failed to process people’s requests to opt out of their information being sold, Bonta’s office said. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78
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S&T Live Recap: Michele Ewing on Ethics in Public Relations and Data Privacy

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60
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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? What is the most difficult ethical challenge you ever confronted at work? Trying to keep the staff well informed and looking at financial information. I had a great leadership team.

Ethics 78
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills. So, was Definers ethical? True to form, Facebook took swift action after the NYT article posted.

Facebook 224
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Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. Consumers expect company managers to act ethically and responsibly; to deliver consistent, stable performance; and to provide frequent, credible communication. Illustration credit: jozefmicic ].

Study 105
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What’s Next in Public Relations? Let’s Ask My Students

PRSay

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 146