Stephen Waddington

MAY 3, 2022

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become established in practice as a shorthand for theoretical best practice for communication between an organisation and its publics.

Publicity 112

Publicity Construction Corporate Study 112

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. Related: AI in Customer Service: The Race to the Bottom? Most of them are using AI for some internal work. And that doesn’t require superintelligence.” Within seconds, you have a high-quality draft.

Communications 40

Communications Marketing Technology Data 40

PR Conversations

OCTOBER 27, 2023

Even with the old media, publics typically interacted with each other as well as with the organization. For example, often they formed coalitions to interact with government and then with the government interacted with an organization. I have done everything I could do in my career to move it in that direction. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Cision

JANUARY 20, 2016

So I did an internship at a TV station in Phoenix, Arizona with the investigative reporter at the time and was assigned as an intern to do a story on government waste, and at a very early age I actually won an Emmy for that story. So I was working on a story with an executive at Mullen Public Relations in Massachusetts.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. Muck Rack AI recommends reporters to PR Muck Rack says a proprietary AI will now create a curated list of recommended journalists based on your existing media list.

Employee 137

Employee Software Survey Tools 137

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. This is about putting the public back into public relations and the social back into social media. Social media impacts every part of a business and organisation. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Waxing UnLyrical

DECEMBER 20, 2018

Nearly all of us need to improve our skills as practitioners, whether that’s about media relations, content, digital, SEO and influencer marketing, as well as how to integrate it all for maximum effect. If you want to hire an executive coach, I strongly recommend one that is certified by the International Coach Federation (ICF).

Leadership 85

Leadership Training Agency Groups 85

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164