PR Glossary: 30 Key Terms and Insights Every Professional Should Know
Newsfile
FEBRUARY 28, 2024
Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It expresses an opinion on a specific topic and appears in newspapers or online publications. What is Viral Marketing? PR teams leverage viral marketing to amplify brand messages and increase visibility. What is an Op-Ed ?
Let's personalize your content