Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants.

Industry 221

Industry Content Marketing Corporate Analytics 221

PR in High Definition

APRIL 27, 2023

But what about the tech companies whose bread and butter isn’t generative AI? Periods of less coverage and less contact with the press can feel like a step back. A ‘let the storm pass’ mentally can quickly shift to a ‘what can we say about this?’ It can be tough when your point of view doesn’t slot into the current news cycle.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. ” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. He has clearly benefited from excellent media training.

Interviews 170

Interviews Media Training Training Video 170

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Justin Goldstein | Press Record Communications. Every employee needs media training.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. It helps if the agency leaders are transparent about the change and make it clear they’re working to replace an outgoing team member with someone as good or better. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Contently - Strategy

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

AUGUST 31, 2020

The court held that Title VII of the Civil Rights Act of 1964 protects employees from being discriminated against based on their sexual orientation or gender identity. The Supreme Court press corps was “wonderful and collegial” in its coverage of the story, she said. “As 26–29, moderated the webinar.

Communications 86

Communications Media Training System Training 86

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 31, 2017

A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. But if you’re a baby food company and there are safety concerns about your product, that’s a dealbreaker. Empower employees. When we hear about a customer being mistreated, we identify with him.

Crisis 180

Crisis Airlines Brand Branding 180

PR in High Definition

APRIL 25, 2018

However, once you’ve been walking the walk and not just talking the talk, then you should make sure that people know about the ‘new you’. Shout about it. For instance, Stylist magazine has a section called ‘ A day in the life’ , where the team profiles employees in various job roles, not just senior management. Keep an eye out.

Brand 75

Brand Branding Employee Exercises 75

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Up and coming businesses should set ground rules early on regarding who speaks to the press and what is being said. But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Here are 11 additional steps on how to edit a press release and ensure your next release achieves your objectives. The Marketer’s Guide to Editing a Press Release. You know the drill.

How To 100

How To Marketing Writing Training 100

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. In sum: if you do not wish to see it published in the press, do not say it. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

JULY 12, 2016

In many ways, PR is about diplomacy. ————————————— The common barriers to effective crisis planning I see are two-fold: justifying the value of updating plans and communications that may never be used against competing, and perhaps more pressing, priorities; and.

Study 60

Study Leadership Crisis Crisis Communications 60

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. According to reports, about 40% of businesses are forced to close their doors after a tragedy. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

APRIL 23, 2018

Like when a client or someone in another department says, “Oh, we’re doing this thing and it would make a great press release — the media will all want to know about it.” What extraordinary customers (or employees, donors, patients) have you heard of recently?” You’re not alone. That typically bombs.

How To 139

How To Pitching Course Media Relations 139

Mindful Marketing

FEBRUARY 15, 2017

That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. Before doing so, make sure you really think about what you want. Do you need messaging and branding help? Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Reputation Us

SEPTEMBER 7, 2016

A solid plan, Wyss-Schoenborn noted, allows executives to keep up with the rapid pace of an unfolding crisis and, more importantly, to stay in front of the story so that it doesn’t lead to bad press, rumors, hearsay and angry, confused or anxious members. When you get in front of that story you control that story. People want to know.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write and distribute press releases. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Media training. Speech writing. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48