How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization.

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company said findings from an internal investigation, which revealed some employees had fabricated numbers, wasn’t ‘quantitatively material’ to its finances. These are about the company’s internal controls and the culture of a high-profile Fortune 500 company.”.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Financial services vs. all other industries.

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

Farmer Boys scores on social media with ‘bacon intern’ search. The restaurant chain captured social media users’ hearts with its “Bacon Intern” position, which will pay one applicant $1,000 for an eight-hour day of bacon tasting : View this post on Instagram.

Treating Employees as VIPs: Six Staff Communication Tips

Reputation Us

A solid communications strategy starts with prioritizing your internal audience One of the most overlooked types of communications for companies is addressing their internal audience. Across the board, whether a financial services company or a healthcare […].

7 tips to develop your employees as brand ambassadors

PR Daily

Your employees are often your company’s best storytellers. warns that starting an employee activation initiative with your HR department or upper management can backfire. Employees may be skeptical if HR or leadership pushes them to act,” he says. “If

How to create a culture abuzz with internal fans and advocates

PR Daily

Engaged employees have a vested interest in your organization’s success. A positive employee attitude can engage your customers as well. That’s crucial to reckon with, because as many as 68 percent of customers abandon a brand as a direct response to poor employee attitude.

Why and how you should use podcasting—externally and internally

PR Daily

Bonus: Employee communications. Two obstacles have prevented internal communicators from pursuing podcasting (in addition to those listed above). Umpqua Bank's "Open Account" addresses financial literacy. Podcasting is not just red hot; it's here to stay.

5 ways Assurance creates authenticity internally

PR Daily

Authenticity in communications isn’t just a matter of being straightforward for its own sake; the financial benefits to the organization are immense. The reason a lot of companies go about the work of the high-trust culture is [that] we know the financial results that come from it.”.

Employees Are Your Company’s Voice

Prezly

In the past few years, employee advocacy has become the new buzzword in human resources. Encouraging your employees to be your champions could be the perfect answer as journalists increasingly seek out real stories on social media. Trust your employees.

30 jobs in the PR and marketing world

PR Daily

The American Society for the Prevention of Cruelty to Animals (ASPCA) is looking for an internal communications coordinator in New York City. Employee communications director—Robert Half (California). Corporate communications manager—BOK Financial (Colorado).

Seattle Children’s Hospital focuses stories on people, not programs

PR Daily

By cutting the number of stories and tightening the focus on employees, the health care organization sees a major boost in staff engagement on the intranet. The new-style pieces are longer, and they focus on Seattle Children’s employees and patients.

Why you should talk to your employees first in a crisis

PR Daily

A few reporters saw the tweet and started reaching out to more employees. One reporter, after verifying that the employee worked there, but without talking to him, quoted the tweet on his 6 p.m. Now, more than ever, we must remember and appreciate our internal audiences.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies. There’s nothing more important than the safety of our customers & employees. Starbucks puts focus on employees and experience.

How—and why—to trust your employees to talk about your brand online

PR Daily

Employee advocacy is taking corporate communications by storm. Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media. WHITE PAPER: Want better employee engagement?

Will your culture scale as you grow? Ask these 9 key questions

PR Daily

Are you a talent magnet for candidates and employees, with persuasive answers to the big questions: “Why do we exist? Clarity about your employee value proposition, employee experience and employer brand is essential when you’re scaling your workforce.

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Treating Employees as VIPs: Six Staff Communication Tips

Reputation Us

A solid communications strategy starts with prioritizing your internal audience. One of the most overlooked types of communications for companies is addressing their internal audience. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications. Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank.

Health news site targets community, but draws employees

PR Daily

When Baptist Health’s health news site reported on the risks of an e-cigarette that looks like a flash drive, parent-employees at the Jacksonville, Florida hospital network were concerned. Employees are finding our information so interesting that they want to share it,” says Vikki A.

Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. company is looking to expand internationally appeared first on Firefly Communications.

Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. company is looking to expand internationally appeared first on Firefly Communications.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. Doing right by your employees.

How communicators can change their organization’s objectives

PR Daily

FREE REPORT: Benchmark your internal comms efforts against your peers ]. Throughout the past century, business leaders have debated whether a corporation should pursue, as its sole goal, profit for shareholders and owners or more complex, diverse benefits to employees and society. .

5 essential topics that job seekers want you to address

PR Daily

FREE GUIDE: 6 steps to crafting an internal social media plan ]. Employee testimonials. However, genuine testimonials from real employees can be a powerful recruiting tool. If employees come across as scripted, stiff or robotic, your testimonials might scare candidates off.

30 jobs in the PR and marketing world

PR Daily

Millennials are earning a decent income, but many financial factors keep them from flourishing. Millennials claim a large chunk of consumer purchasing power, but they aren’t quite as well off as their baby boomer predecessors when it comes to financial stability.

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. Our presence in Tokyo is all about the promotion of the @NBA internationally and we are NOT a political organization.

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Formulating a comprehensive stand on thermal coal and oil sands

PR Daily

The specialty insurer Axis, seeking to publicize its stepped-up efforts on climate-risk mitigation, started its campaign internally and touched all the bases on its way to a coordinated rollout. We also assessed the financial impact to Axis of reducing our underwriting and investment. .

The right and wrong ways to approach workplace humor

PR Daily

Follow this guidance to engage employees with lighthearted content—instead of enraging them with inappropriate jokes. Although humor can bring employees together and create a more relaxed work environment, it can also be divisive and counterproductive when used haphazardly.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

Why it matters: The trade war with China has become a big problem for companies with extensive international portfolios, and some say the situation is damaging economies and consumers. FREE REPORT: Benchmark your internal comms efforts against your peers ].

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Away chief is out over toxic culture, Morgan Stanley to cut 1,500 jobs, and KFC’s chicken-scented Yule log sells out fast

PR Daily

Also: Social media managers tweet parodies of viral art installation, this year’s PR winners and losers, remote employees are more productive, and more. Why it matters: Though internal communications are meant for employees’ eyes, those messages could wind up in external channels.

Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

That is the question that credit unions (and financial institutions at large) are discreetly asking. If financial institutions decide to come together, communication must be considered in the context of logistics and cultural sensitivities, member nuances and understandings.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. I began to realize there are many good reasons for PR and HR to work together beyond internal communications.

Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. The employees. …It’s

5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

A few years ago, I checked in with Lincoln Financial Group , a historically, sales-based organization, which made a complete, 180-degree turn over the course of one year. Lincoln Financial -- A Story of Success.

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How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period.

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Goldman Sachs courts young talent with a more casual dress code

PR Daily

Goldman Sachs is making a major change to its branding: Employees can now wear khakis. But since 2017, the bank began relaxing its dress code for employees in the technology division and other new digital businesses.

Thomson Reuters to cut 3,200 jobs

PR Daily

The Financial Times reported : The overhaul comes after the company in January sold a controlling stake in its lucrative trading and data business to Blackstone for $17bn. RELATED: Prove you're among the world's finest internal communicators ].