Prohibition
OCTOBER 19, 2022
Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right. Muddy runway for Stockholm Fashion Week. The importance of storytelling in PR .
Cision
JANUARY 28, 2016
Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Starbucks uses brand journalism to highlight their employees. The story showed how Starbucks values their employees and creates a positive work culture.
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NewsWhip
FEBRUARY 19, 2020
New York Fashion Week was Feb. Earlier this month ahead of New York fashion week, the New York Times reported that Prada would undergo sensitivity training as part of a settlement with the New York City Commission on Human Rights. To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface.
ImPRessions - Crenshaw Communications
NOVEMBER 20, 2017
Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Brand-supported CSR programs should be developed with involvement from the company’s stakeholders, particularly employees.
Sword and the Script
DECEMBER 21, 2021
Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.
Sword and the Script
SEPTEMBER 19, 2022
Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. And what channels do they plan to use to achieve those goals?
PRSay
FEBRUARY 5, 2018
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.
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