Education, Internal, Newspapers and Storytelling

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. .

B2B

B2B Company SMB Automotive

Advice From a 94-Year-Old Veteran of the Military and Public Affairs

PRSay

NOVEMBER 7, 2019

Learn everything you can about what they’re doing internally and externally. Get a good education. I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com. Just show up.

Public Affairs

Public Affairs Publicity Newspapers Storytelling

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee

Employee Print Writing Survey

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate

Corporate Examples Storytelling Brand

Getting hired and ahead in marketing and PR

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing

Marketing Newspapers Public Affairs Airlines

Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Basically, it’s a lot of education and a lot of hunting around.

Technology

Technology Analysis Data Tools

How to Write an Award-Winning Submission

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. A school board that still needs to catch up to the 21 st century in order to better educate the students in their school district. International Business Awards (Stevies). The Sympathetic Victim.

Writing

Writing How To Local Examples

22 PR Rock Stars of the Future

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports

Sports Leadership Internal International

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

JUNE 8, 2016

Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Kavitha noted to up-and-coming journalists that interning at a print job is critical. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations

Media Relations Media Journalism Print

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing

Marketing Content Marketing Data Social Media

PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. This year a regional ad campaign created as a customer apology after the UK unit of KFC ran out of chicken made international news. Did it abolish racism with the partner education commitment?

Fashion

Fashion Reputation Social Media Brand

Maxim Behar for the Indian Valasys Media: PR Pivotal to Effective B2B Communication

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. The journalists were people working in media, newspapers or TV channels, or radio stations. So, the crux is that we had 10 hours.

B2B

B2B Communications Media Newspapers

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

JUNE 23, 2021

It bisected different farms and lands, but more broadly Keystone also represented an international issue. And you need to, two, define that story and get people educated about it. 18: The future of storytelling in healthcare communications. You have to be, one, proactive in distilling down your story. Why is this project needed?

Data

Data Media Analytics Energy

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations

Media Relations Media Print Newspapers

How the Explainer Changed Digital Media Forever

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. ” Golis believes Vox’s editorial viewpoint reflects its internal culture. The educational aspect also helps brands avoid reporting on conflicts of interest or criticizing their own industries.

Media

Media Journalism Content Marketing Education

PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

MAY 13, 2015

Julia is among the brightest, most dedicated, and energetic students I’ve encountered in 27+ years in higher education. She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. University.

Groups

Groups Internal International Conference

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

These seek to provide educational content. Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases.

Ethics

Ethics Communications Print Television

Public Relations Today