Remote PR Jobs

JANUARY 22, 2023

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged.

Strategy 130

Strategy How To Brand Branding 130

ImPRessions - Crenshaw Communications

JANUARY 24, 2023

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord. Even Twitter Spaces. We’ve all heard about them, but what should PR people know, and how can we use them?

Social Media 156

Social Media Twitter Media Brand 156

Flack's Revenge

JANUARY 25, 2023

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild ).

Case Study 156

Case Study YouTube Measurement Agency 156

Agility PR Solutions

JANUARY 22, 2023

Immersive CX is evolving into the new service standard for business, redefining how companies engage with their customers. These immersive experiences are fast becoming a key differentiator for brands to stay competitive and help ensure customers remain loyal, new research from CX pioneer Zendesk finds—and 61 percent of customers are excited about experiences that are […] The post The Immersive Revolution: AI-powered CX is now the best way to win and keep customers appeared first on Agilit

Brand 155

Brand Branding Company Publicity 155

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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Communications

Ethical Voices

JANUARY 26, 2023

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. From ChatGPT to Deepfakes to ChatGPT to M&Ms to ChatGPT and Chatting with Hitler there are topics galore rife for discussion. Did I mention ChatGPT? M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters.

Ethics 95

Ethics Case Study Web Interviews 95

PR Fuel

JANUARY 23, 2023

A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to in. Read More The post 8 Effective Ways to Increase Brand Awareness appeared first on eReleases.

Brand 90

Brand Branding Company 90

The Hoyt Organization

JANUARY 23, 2023

Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%. So how can your fintech business keep in touch […] The post FinTech Public Relations Strategies appeared first on The Hoyt Organization.

Publicity 83

Publicity Strategy Financial Industry 83

Offleash

JANUARY 24, 2023

By Julie Tangen Geopolitical tension. Financial-market volatility. Inflationary recession. Food and energy shortages as a result of the war in Ukraine. The continuing COVID-19 pandemic. 2022 was an extraordinarily tumultuous year. And fasten your seatbelts, more uncertainty is in store for 2023. Any “normal” we’d hoped to return to remains elusive. Along with the mix of problems that blew up in 2022, you can add lingering questions around hybrid and remote work, supply chain/distribution issues,

Crisis 52

Crisis Media Agency Energy 52

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Marketing Blogging Social Media 403

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas

Media 195

Media Social Media Reputation Analysis 195

Agility PR Solutions

JANUARY 23, 2023

When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted decision of reducing an activity that brings them the most public attention and holds the promise of spurring new revenue: cutting their marketing and communications spending. As the Harvard Business Review […] The post The climate crisis doesn’t stop during a recession—neither should cleantech marketing appeared first on Agility PR Solutions.

Crisis 155

Crisis Marketing Publicity Communications 155

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences bet

Media 120

Media Social Media Advertising Advertising 120

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

Leadership 126

Leadership Content Marketing Social Media Google 126

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas

Media 195

Media Social Media Reputation Analysis 195

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.

Employee 118

Employee Company Marketing Case Study 118

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It is often viewed, rightly or wrongly, as an organisation’s most important stakeholder.

Pitching 117

Pitching Media Social Media Media Relations 117

Axia PR

JANUARY 24, 2023

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress. Tune in to learn more!

Publicity 110

Publicity Media 110

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Institute for Public Relations

JANUARY 27, 2023

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. McKinsey & Company examined barriers affecting Black Americans in the digital divide. A literature review was conducted in 2022. Key findings include:1.) The digital divide disproportionately affects Black Americans across adoption, computer ownership, and digital skills.

Company 104

Company Blogging 104

Stern + Associates

JANUARY 24, 2023

Black History Month is not just about honoring achievers of the past. It’s also about celebrating today’s change-makers with the ideas and frameworks that will shape the near and far future. I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora.

Leadership 118

Leadership Ethics Strategy Education 118

Agility PR Solutions

JANUARY 22, 2023

TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics. Many businesses have jumped on board the platform, and whether you’re a major corporation or a mom-and-pop shop, you […] The post 15 TikTok content ideas for brands and businesses appeared first on Agility PR Solutions.

Brand 91

Brand Branding Social Media Corporate 91

5W PR

JANUARY 26, 2023

Social media metrics are essential for companies to track as they help businesses understand the performance of their social media efforts. However, between things like engagement percentages and follower counts, it’s not always easy for companies to figure out which metrics are the most relevant for their business. Although not every metric is going to be important for every business to stay on top of to understand its social media performance, there are a few basic ones that every busine

Social Media 88

Social Media Media Agency Brand 88

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Communications

PRSay

JANUARY 24, 2023

Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman’s 2023 Trust Barometer finds. In surveys around the world, business remains the most trusted institution, as perceived by 62% of respondents. Business holds a 53-point lead over government in perceptions of competence and is 30 points ahead on ethics, Edelman says.

Ethics 88

Ethics Survey Government Company 88

Landis PR

JANUARY 23, 2023

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!” It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. She said, “Thank you,” to which I replied, “No problem.

Writing 98

Writing Customer Service Publicity Communications 98

Institute for Public Relations

JANUARY 23, 2023

This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. Researchers compared four traditional, supervised models (a machine learning … Continue reading Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

Consumer 98

Consumer YouTube Case Study Media 98

5W PR

JANUARY 23, 2023

Most companies already understand that TikTok is hugely popular with a younger generation and is growing in popularity across all age ranges, and it’s time for businesses that haven’t gotten on board to start doing so if they’re looking to reach their audiences where they are. Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of

Marketing 88

Marketing Social Media Advertising Advertising 88

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Agility PR Solutions

JANUARY 26, 2023

While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible. Not only is this important for the goals of a company, but many people still like to have the feeling that they […] The post 4 tips for collaborating as a team more effectively when working remotely appeared first on Agility PR Solutions.

Company 85

Company Publicity Trends 85

Practical Law Construction

JANUARY 25, 2023

In a previous blog , I explored one aspect of the statutory reallocation of risk for the costs of works to remedy building safety issues in the Building Safety Act 2022 (BSA 2022). The focus of that blog was the new landlord’s certificate, designed as a tool for the landlord to communicate with leaseholders as to whether it is “responsible” for defects, or whether it meets the “contribution condition” in the BSA 2022.

Course 93

Course Blogging Meeting Financial 93

NewsWhip

JANUARY 26, 2023

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact.

Communications 78

Communications Brand Branding Media 78