Sat.Jan 21, 2023 - Fri.Jan 27, 2023

article thumbnail

Why Influencers are Crucial to your PR Strategy & How to Find The Right Ones

Remote PR Jobs

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged.

Strategy 130
article thumbnail

New And Emerging Social Platforms PR Teams Should Know

ImPRessions - Crenshaw Communications

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord. Even Twitter Spaces. We’ve all heard about them, but what should PR people know, and how can we use them?

Twitter 156
article thumbnail

Renée Warren on Delivering and Proving PR Value

Flack's Revenge

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild ).

article thumbnail

The Immersive Revolution: AI-powered CX is now the best way to win and keep customers

Agility PR Solutions

Immersive CX is evolving into the new service standard for business, redefining how companies engage with their customers. These immersive experiences are fast becoming a key differentiator for brands to stay competitive and help ensure customers remain loyal, new research from CX pioneer Zendesk finds—and 61 percent of customers are excited about experiences that are […] The post The Immersive Revolution: AI-powered CX is now the best way to win and keep customers appeared first on Agilit

Company 155
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

This Week in PR Ethics (1/26/23): M&Ms, ChatGPT, Deepfakes and Deadbots

Ethical Voices

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. From ChatGPT to Deepfakes to ChatGPT to M&Ms to ChatGPT and Chatting with Hitler there are topics galore rife for discussion. Did I mention ChatGPT? M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters.

Ethics 92

More Trending

article thumbnail

8 Effective Ways to Increase Brand Awareness

PR Fuel

A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to in. Read More The post 8 Effective Ways to Increase Brand Awareness appeared first on eReleases.

Brand 106
article thumbnail

FinTech Public Relations Strategies

The Hoyt Organization

Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%. So how can your fintech business keep in touch […] The post FinTech Public Relations Strategies appeared first on The Hoyt Organization.

article thumbnail

PR and Marketing’s Role During Turbulent Times

Offleash

By Julie Tangen Geopolitical tension. Financial-market volatility. Inflationary recession. Food and energy shortages as a result of the war in Ukraine. The continuing COVID-19 pandemic. 2022 was an extraordinarily tumultuous year. And fasten your seatbelts, more uncertainty is in store for 2023. Any “normal” we’d hoped to return to remains elusive. Along with the mix of problems that blew up in 2022, you can add lingering questions around hybrid and remote work, supply chain/distribution issues,

Energy 52
article thumbnail

Adapting to the Future of Communications and Marketing | Business Wire Blog

Business Wire

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas

Analysis 195
article thumbnail

Why Influencers are Crucial to your PR Strategy & How to Find The Right Ones

Remote PR Jobs

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged.

Strategy 130
article thumbnail

The climate crisis doesn’t stop during a recession—neither should cleantech marketing

Agility PR Solutions

When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted decision of reducing an activity that brings them the most public attention and holds the promise of spurring new revenue: cutting their marketing and communications spending. As the Harvard Business Review […] The post The climate crisis doesn’t stop during a recession—neither should cleantech marketing appeared first on Agility PR Solutions.

Crisis 155
article thumbnail

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas

Analysis 195
article thumbnail

Media pitching is harder than ever

Wadds Inc.

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It is often viewed, rightly or wrongly, as an organisation’s most important stakeholder.

Pitching 124
article thumbnail

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences bet

Media 105
article thumbnail

How to Adapt Content to Rank in Voice Search Results

Contently - Strategy

Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average American talked to Siri or Alexa more than their family and friends. When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs.

SEO 128
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

In This Competitive Job Market, Your Company Needs an Integrated Employee Value Proposition

Stern + Associates

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.

Employee 111
article thumbnail

Handling stress in public relations with Mark Mohammadpour | On Top of PR

Axia PR

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress. Tune in to learn more!

Publicity 110
article thumbnail

Closing the Digital Divide

Institute for Public Relations

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. McKinsey & Company examined barriers affecting Black Americans in the digital divide. A literature review was conducted in 2022. Key findings include:1.) The digital divide disproportionately affects Black Americans across adoption, computer ownership, and digital skills.

Company 104
article thumbnail

15 TikTok content ideas for brands and businesses

Agility PR Solutions

TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics. Many businesses have jumped on board the platform, and whether you’re a major corporation or a mom-and-pop shop, you […] The post 15 TikTok content ideas for brands and businesses appeared first on Agility PR Solutions.

Brand 91
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Essential Social Media Performance Metrics

5W PR

Social media metrics are essential for companies to track as they help businesses understand the performance of their social media efforts. However, between things like engagement percentages and follower counts, it’s not always easy for companies to figure out which metrics are the most relevant for their business. Although not every metric is going to be important for every business to stay on top of to understand its social media performance, there are a few basic ones that every busine

article thumbnail

Edelman Trust Barometer: People Trust Business, But Not Executives

PRSay

Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman’s 2023 Trust Barometer finds. In surveys around the world, business remains the most trusted institution, as perceived by 62% of respondents. Business holds a 53-point lead over government in perceptions of competence and is 30 points ahead on ethics, Edelman says.

Ethics 86
article thumbnail

“No Problem” is a Problem

Landis PR

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!” It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. She said, “Thank you,” to which I replied, “No problem.

article thumbnail

Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. Researchers compared four traditional, supervised models (a machine learning … Continue reading Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Working With TikTok Creators for Marketing

5W PR

Most companies already understand that TikTok is hugely popular with a younger generation and is growing in popularity across all age ranges, and it’s time for businesses that haven’t gotten on board to start doing so if they’re looking to reach their audiences where they are. Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of

article thumbnail

4 tips for collaborating as a team more effectively when working remotely

Agility PR Solutions

While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible. Not only is this important for the goals of a company, but many people still like to have the feeling that they […] The post 4 tips for collaborating as a team more effectively when working remotely appeared first on Agility PR Solutions.

Company 85
article thumbnail

Black History Month 2023: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

Black History Month is not just about honoring achievers of the past. It’s also about celebrating today’s change-makers with the ideas and frameworks that will shape the near and far future. I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora.