Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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Why Influencers are Crucial to your PR Strategy & How to Find The Right Ones

Remote PR Jobs

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged.

Strategy 130
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New And Emerging Social Platforms PR Teams Should Know

ImPRessions - Crenshaw Communications

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord. Even Twitter Spaces. We’ve all heard about them, but what should PR people know, and how can we use them?

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Renée Warren on Delivering and Proving PR Value

Flack's Revenge

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild ).

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The Immersive Revolution: AI-powered CX is now the best way to win and keep customers

Agility PR Solutions

Immersive CX is evolving into the new service standard for business, redefining how companies engage with their customers. These immersive experiences are fast becoming a key differentiator for brands to stay competitive and help ensure customers remain loyal, new research from CX pioneer Zendesk finds—and 61 percent of customers are excited about experiences that are […] The post The Immersive Revolution: AI-powered CX is now the best way to win and keep customers appeared first on Agilit

Brand 155
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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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This Week in PR Ethics (1/26/23): M&Ms, ChatGPT, Deepfakes and Deadbots

Ethical Voices

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. From ChatGPT to Deepfakes to ChatGPT to M&Ms to ChatGPT and Chatting with Hitler there are topics galore rife for discussion. Did I mention ChatGPT? M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters.

Ethics 95

More Trending

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8 Effective Ways to Increase Brand Awareness

PR Fuel

A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to in. Read More The post 8 Effective Ways to Increase Brand Awareness appeared first on eReleases.

Brand 90
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FinTech Public Relations Strategies

The Hoyt Organization

Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%. So how can your fintech business keep in touch […] The post FinTech Public Relations Strategies appeared first on The Hoyt Organization.

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PR and Marketing’s Role During Turbulent Times

Offleash

By Julie Tangen Geopolitical tension. Financial-market volatility. Inflationary recession. Food and energy shortages as a result of the war in Ukraine. The continuing COVID-19 pandemic. 2022 was an extraordinarily tumultuous year. And fasten your seatbelts, more uncertainty is in store for 2023. Any “normal” we’d hoped to return to remains elusive. Along with the mix of problems that blew up in 2022, you can add lingering questions around hybrid and remote work, supply chain/distribution issues,

Crisis 52
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Adapting to the Future of Communications and Marketing | Business Wire Blog

Business Wire

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas

Media 195
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The climate crisis doesn’t stop during a recession—neither should cleantech marketing

Agility PR Solutions

When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted decision of reducing an activity that brings them the most public attention and holds the promise of spurring new revenue: cutting their marketing and communications spending. As the Harvard Business Review […] The post The climate crisis doesn’t stop during a recession—neither should cleantech marketing appeared first on Agility PR Solutions.

Crisis 155
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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences bet

Media 120
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas

Media 195
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In This Competitive Job Market, Your Company Needs an Integrated Employee Value Proposition

Stern + Associates

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.

Employee 118
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Media pitching is harder than ever

Wadds Inc.

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It is often viewed, rightly or wrongly, as an organisation’s most important stakeholder.

Pitching 117
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Handling stress in public relations with Mark Mohammadpour | On Top of PR

Axia PR

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress. Tune in to learn more!

Publicity 110
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Closing the Digital Divide

Institute for Public Relations

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. McKinsey & Company examined barriers affecting Black Americans in the digital divide. A literature review was conducted in 2022. Key findings include:1.) The digital divide disproportionately affects Black Americans across adoption, computer ownership, and digital skills.

Company 104
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Black History Month 2023: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

Black History Month is not just about honoring achievers of the past. It’s also about celebrating today’s change-makers with the ideas and frameworks that will shape the near and far future. I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora.

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15 TikTok content ideas for brands and businesses

Agility PR Solutions

TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics. Many businesses have jumped on board the platform, and whether you’re a major corporation or a mom-and-pop shop, you […] The post 15 TikTok content ideas for brands and businesses appeared first on Agility PR Solutions.

Brand 91
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Essential Social Media Performance Metrics

5W PR

Social media metrics are essential for companies to track as they help businesses understand the performance of their social media efforts. However, between things like engagement percentages and follower counts, it’s not always easy for companies to figure out which metrics are the most relevant for their business. Although not every metric is going to be important for every business to stay on top of to understand its social media performance, there are a few basic ones that every busine

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Edelman Trust Barometer: People Trust Business, But Not Executives

PRSay

Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman’s 2023 Trust Barometer finds. In surveys around the world, business remains the most trusted institution, as perceived by 62% of respondents. Business holds a 53-point lead over government in perceptions of competence and is 30 points ahead on ethics, Edelman says.

Ethics 88
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“No Problem” is a Problem

Landis PR

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!” It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. She said, “Thank you,” to which I replied, “No problem.

Writing 98
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Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. Researchers compared four traditional, supervised models (a machine learning … Continue reading Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

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Working With TikTok Creators for Marketing

5W PR

Most companies already understand that TikTok is hugely popular with a younger generation and is growing in popularity across all age ranges, and it’s time for businesses that haven’t gotten on board to start doing so if they’re looking to reach their audiences where they are. Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of

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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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4 tips for collaborating as a team more effectively when working remotely

Agility PR Solutions

While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible. Not only is this important for the goals of a company, but many people still like to have the feeling that they […] The post 4 tips for collaborating as a team more effectively when working remotely appeared first on Agility PR Solutions.

Company 85
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Building Safety Act 2022: changing the rules on the landlord and tenant relationship, Part 2 – qualifying lease certificates

Practical Law Construction

In a previous blog , I explored one aspect of the statutory reallocation of risk for the costs of works to remedy building safety issues in the Building Safety Act 2022 (BSA 2022). The focus of that blog was the new landlord’s certificate, designed as a tool for the landlord to communicate with leaseholders as to whether it is “responsible” for defects, or whether it meets the “contribution condition” in the BSA 2022.

Course 93
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How McDonald’s has created a culture of real-time communication

NewsWhip

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact.