Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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Why Influencers are Crucial to your PR Strategy & How to Find The Right Ones

Remote PR Jobs

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list.

Strategy 130
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New And Emerging Social Platforms PR Teams Should Know

ImPRessions - Crenshaw Communications

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord.

Twitter 156
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Renée Warren on Delivering and Proving PR Value

Flack's Revenge

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact.

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What a difficult fertility journey taught me about being a better communicator

PR Daily

The hardest journeys have lessons to teach. As I reflect on the journey to get where I am today, which is eight months pregnant and looking a bit like a cream puff, there are a number of lessons learned on the way that have helped me to become a better communicator.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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The Immersive Revolution: AI-powered CX is now the best way to win and keep customers

Agility PR Solutions

Immersive CX is evolving into the new service standard for business, redefining how companies engage with their customers.

Company 158

More Trending

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The public relations management gap

Stephen Waddington

There’s a huge gap between public relations and management. We need practitioners to bridge the gap between theory and practice and researchers to agitate for progress. I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday.

Publicity 167
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8 Effective Ways to Increase Brand Awareness

PR Fuel

A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to in.

Brand 85
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FinTech Public Relations Strategies

The Hoyt Organization

Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%.

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PR and Marketing’s Role During Turbulent Times

Offleash

By Julie Tangen Geopolitical tension. Financial-market volatility. Inflationary recession. Food and energy shortages as a result of the war in Ukraine. The continuing COVID-19 pandemic. 2022 was an extraordinarily tumultuous year. And fasten your seatbelts, more uncertainty is in store for 2023.

Energy 52
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Adapting to the Future of Communications and Marketing | Business Wire Blog

Business Wire

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape.

Blogging 349
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Why 2023 is the year of the chief communications officer

PR Daily

It’s time to break free of marketing. PR and communications have lived under the marketing umbrella for years. The team-up has traditionally made sense: all three functions contribute to brand, and brand is ultimately the responsibility of marketing.

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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape.

Analysis 195
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The climate crisis doesn’t stop during a recession—neither should cleantech marketing

Agility PR Solutions

When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative.

Crisis 158
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Can ChatGPT Be Your Publicist?

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Everyone is buzzing about ChatGPT, the ai platform that creates conversational dialogue.

How To 130
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8 new social media features you need to know about this week

PR Daily

Including updates from Instagram, YouTube, TikTok and Twitter. We’re continuing to see new features roll out with a greater emphasis on transparency, user control over data and Elon Musk’s whims.

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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape.

Analysis 195
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Media pitching is harder than ever

Stephen Waddington

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 162
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How to turn owned content into earned media wins

PR Daily

If you’ve got a great library of owned content but don’t know what to do with it, start here. So you’ve finally managed to generate content for your website that tells the story of your organization.

How To 195
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The year of customer experience: 6 B2B trends we’ll see in 2023 as CX becomes priority one

Agility PR Solutions

Customer experience has become more important than virtually any other success metric for all business and consumer sectors in the post-pandemic age—many buyers say they are willing to pay more for products and services that have better CX, and most are certainly willing to jettison any notion of brand loyalty.

Trends 113
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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Reddit 111
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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“No Problem” is a Problem

Landis PR

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!”

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5 tips to developing B2B content that drives leads

PR Daily

Ways to cut through the noise. Over 25 years after Bill Gates wrote his seminal essay titled “ Content is King ,” content marketing still reigns supreme as the most impactful and cost-effective method of generating B2B leads.

B2B 194
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15 TikTok content ideas for brands and businesses

Agility PR Solutions

TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics.

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Handling stress in public relations with Mark Mohammadpour | On Top of PR

Axia PR

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress. Tune in to learn more! PR tips earned media On Top of PR

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to Adapt Content to Rank in Voice Search Results

Contently - Strategy

Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average American talked to Siri or Alexa more than their family and friends.

SEO 89
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What communicators should know about Edelman’s Trust Barometer

PR Daily

There’s so much opportunity here. The topline results of Edelman’s annual survey of public trust in institutions are pretty depressing: most folks don’t have a lot of faith in much of anything, and the world — especially the U.S. —

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4 tips for collaborating as a team more effectively when working remotely

Agility PR Solutions

While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible.

Company 88