Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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3 tips for getting maximum return on your PR events

Agility PR Solutions

Putting together a successful PR event comes with a lot of pressure. The event should at once be fun and unique while still providing the expected business bullet points. Striking the right balance and getting the full benefits out of your PR event will build your brand’s reputation and serve as a launching point for […] The post 3 tips for getting maximum return on your PR events appeared first on Agility PR Solutions.

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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.

How To 195
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Active vs. Passive Voice in PR Communications | Business Wire

Business Wire

For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice.

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Sam Bankman Fried, FTX, And The Limits Of PR

ImPRessions - Crenshaw Communications

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. It explores the gap between how tech insiders and investors saw the young tech whiz kid and the way a jury of regular people did. It even includes accounts of testimony at his trial that Mr. Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” In other wor

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Strategies for Navigating Finance PR

Ronn Torossian

In the fast-paced and highly competitive financial services industry, effective public relations can be a game-changer. Finance PR involves much more than just disseminating press releases. It’s about building and maintaining trust, managing reputations, and communicating complex financial matters to diverse audiences. Financial institutions, whether banks, investment firms, or fintech startups, rely heavily on their […] The post Strategies for Navigating Finance PR appeared first on

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Why the UK’s biggest corporates are at risk of reputational damage

The Resolution Blog

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a […] The post Why the UK’s biggest corporates are at risk of reputational damage appeared first on PR Resolution — by CoverageBook.

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Transformation terrors: Amid rising fears of being tech laggards, leaders are making radical staffing shifts to catalyze DX initiatives

Agility PR Solutions

As technology firmly commands business strategy, with the mighty AI out in front, achieving a successful digital transformation is now paramount as companies can’t risk falling behind the curve in a still-rocky economic landscape. Business leaders are well aware of the urgency, and new research from global consulting firm RGP reveals that an unprecedented reconceptualization […] The post Transformation terrors: Amid rising fears of being tech laggards, leaders are making radical staffing s

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Tips on Mastering Internal Corporate Communications

Ronn Torossian

Internal corporate communication is essential for a successful organization. It brings teams together, aligns employees with the company’s mission, and ensures everyone is working toward common goals. Importance of internal corporate communication Internal corporate communication involves exchanging information, ideas, and messages within an organization.

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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.

How To 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Joe S. Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. 5. He was 85. Epley served as PRSA’s president in 1991 and was the chair of the PRSA Foundation twice. He also has served as chair of the PRSA College of Fellows and the Counselors Academy.

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Marketing to Moms: The Hidden Goldmine with Maria Bailey

PR for Anyone

Ready to hear from someone who understands the power and influence of moms and women over 50? Meet Maria Bailey. As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Moms in the United States control over $3.2 trillion in annual spending and are the ones who buy everything at home, from shaving cream to tampons to tickets to Disneyland.

Marketing 130
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How to Build Authenticity in the Beauty Industry

Ronn Torossian

The beauty industry is highly competitive and constantly changing. It is influenced by beauty influencers and shifting consumer preferences. In this landscape, building authenticity has become increasingly important. Understanding the beauty industry landscape Before diving into authenticity, it’s essential to understand the beauty industry’s landscape.

Industry 195
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How to Write a Press Release Boilerplate – Definition & Guide

Prowly

In the PR world, a small element may become crucial. Like something as simple as a boilerplate. What is a boilerplate in a press release? It’s like your company’s ID card wrapped up in a press release – short and sweet but so very important in making a bond with your audience. As well as […] The post How to Write a Press Release Boilerplate – Definition & Guide appeared first on Prowly Magazine.

Writing 104
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The pros and cons of targeting different media channels with your PR campaigns

Agility PR Solutions

When it comes to building successful PR campaigns, choosing which media channels to focus on plays a critical role. In today’s digital era, traditional media channels are no longer the sole players. The rise of digital media and social platforms has opened up new avenues for effective communication and audience engagement. The takeaway? Understanding the […] The post The pros and cons of targeting different media channels with your PR campaigns appeared first on Agility PR Solution

Media 113
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Marketing to Moms: The Hidden Goldmine with Maria Bailey

PR for Anyone

Maria experienced a rare phenomenon that only happens to 3% of women; she had three children in under 20 months. She adopted and got pregnant at the same time with her first two children only five months and three weeks apart, and a few months later, she became pregnant again. On top of being a mom of three kids, she was also one of two female executives in the car industry.

Marketing 130
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What Is a Boilerplate in a Press Release? The Ultimate Guide

PR Fuel

What is a boilerplate in a press release a boilerplate? It’s the DNA of your company’s first impression in a press release. Often, it’s the last thing read but the first to linger in the memory of journalists and readers. Read More The post What Is a Boilerplate in a Press Release? The Ultimate Guide appeared first on eReleases.

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How to Measure Brand Sentiment in PR – The 2023 Guide

Prowly

If you don’t ask, you don’t receive. And if you run a business, you don’t have to ask for feedback all the time – you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […] The post How to Measure Brand Sentiment in PR – The 2023 Guide appeared first on Prowly Magazine.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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7 ways VoIP technology helps make customer service efficient & effective

Agility PR Solutions

VoIP technology is not just about making calls over the internet. It’s a strategy, a tool that redefines the core of customer service by enabling real-time, clear, and cost-effective communication. For businesses tirelessly working to enhance their customer interactions and support, VoIP unfolds as a genuine game-changer, breaking down geographical barriers and facilitating instant connectivity. […] The post 7 ways VoIP technology helps make customer service efficient & effecti

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#MediaMonday – Alicia Haygood

HMA Public Relations

Happy #MediaMonday! This feature comes to us from Alicia Haygood, the owner/publisher of Scottsdale City Lifestyle Magazine and the creator/host of the Scottsdale Vibes Podcast. Meet Alicia in this post.

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How PR can help journalism survive with Tina McCorkindale | On Top of PR vodcast

Axia PR

In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations. Tune in to learn more!

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How to Use an AI Press Release Generator for the Best Results

Prowly

Find out how to maximize AI technology’s potential in the ever-evolving public relations landscape. Having a new tool is great – but do you know what features to prioritize and focus on? Let’s dive deeper into how to use AI to write press releases effectively. What is an AI press release generator? How can AI […] The post How to Use an AI Press Release Generator for the Best Results appeared first on Prowly Magazine.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Generative AI and crisis communications: Navigating the storm with ease

Agility PR Solutions

The world of PR and communications is getting a major upgrade thanks to the advancements in generative AI. This technology isn’t just fancy robot talk; it’s about creating content that feels human by recognizing patterns and using data in a smart way. It’s changing how we handle tough situations and manage PR crises. In this […] The post Generative AI and crisis communications: Navigating the storm with ease appeared first on Agility PR Solutions.

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Symbolic Gestures Can Be Quite Powerful

HMA Public Relations

After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.

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Chicago is No ‘Second City’ When it Comes to PR

Culpwrit

Chicago was the epicenter of public relations last week with five major events and announcements. Bright and early on Thursday, some 25 educators and PR leaders gathered for the first meeting of Plank Partners. The new Plank Center affiliate brings together like-minded individuals who want to make a difference and help empower and advance… Continue reading Chicago is No ‘Second City’ When it Comes to PR The post Chicago is No ‘Second City’ When it Comes to PR appear

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How to Introduce an Ethical AI PR Agency Framework

Prowly

At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. As you ask yourself, “How can AI be used in PR?” you also need to ask how your team will use it in a way that’s both fair and transparent. Thankfully, the industry is […] The post How to Introduce an Ethical AI PR Agency Framework appeared first on Prowly Magazine.

Ethics 104
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications

Agility PR Solutions

Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs and communications leaders chimed in on how they view each other’s […] The post Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications appear

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Meet the Media: Emma Lutjen, Associate Editor at EE World Online

Bianchi Biz Blog

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. In both cases, I’ve been able to pursue stories while simultaneously editing and publishing content from outside authors or colleagues. Can you tell us what types of stories, trends, or issues are on your radar now?

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3 Trends We Saw at AdWeek 2023

5W PR

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. AdWeek 2023 didn’t disappoint and provided invaluable insights into the ever-changing world of marketing and advertising trends.

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